What are you working on at the moment?
Currently, I'm doing a long term production with my label Colored Radio as well as Live Long Media. For these two companies I am the lead engineer for anything they do audio wise (music, video sound, podcasts, etc.) With Colored Radio, we have a weekly podcast that airs every Saturday on the Shane Show app for Android and iPhone so head there and check my work!
Is there anyone on SoundBetter you know and would recommend to your clients?
Chris Summers a.k.a DJ iShine.
Analog or digital and why?
Analog. I love the warmth that comes through an analog sound that's missed in digital.
What's your 'promise' to your clients?
You're going to get the best quality song there is.
What do you like most about your job?
The expression on an artists' face when I can bring what was in their head and put it into their ears just like they pictured, if not better. It's such a good feeling to see the light shine across their face.
What questions do customers most commonly ask you? What's your answer?
Lately, that question has been 'Can you use auto-tune?' and of course the answer is yes.
What's the biggest misconception about what you do?
That I'm not real because I'm not in a super fancy studio. The music I make in my space transfers well to everything that it is played on. I do good work, minus all the super fancy stuff.
What questions do you ask prospective clients?
What's my timeframe for the project? What of my services would you like? Is this all original music? Are you ready to sound like a million bucks?
What advice do you have for a customer looking to hire a provider like you?
I'm not as seasoned as the other guys, but I know what I'm doing like the other guys, and I can get it right the first time.
If you were on a desert island and could take just 5 pieces of gear, what would they be?
my mac, my blue spark, my akai, my mackie, and my headphones.
What was your career path? How long have you been doing this?
After college, I wanted to own my own studio, produce artists and myself and get some hits. I have been at this music thing for about 8 years now.
Tell us about a project you worked on you are especially proud of and why. What was your role?
I recorded an little EP for a friend in my college days. We recorded three songs and it was for a school project. I was producer, engineer, mixer and songwriter. I am in love with this project because not only did the artist love it, it was rated top of the class and I didn't even record it at the studio!
How would you describe your style?
Subtle and shocking.
Which artist would you like to work with and why?
I would love to work with Pharrell. Ever since the Neptune days of his career, I've always loved his sound, his voice, his lyrics and drive. I idolize the fact that he isn't limited to one genre and can do everything, even score movies!
Can you share one music production tip?
Don't be afraid to get weird, you'll find something that works for you.
What type of music do you usually work on?
I usually work on Hip-Hop, R&B, and EDM. I love working with all kinds of music, but those three are my specialty.
What's your strongest skill?
My strongest skill is in my mixing. That's where I'm most creative and really work my magic.
What do you bring to a song?
Experimental originality. I love tinkering with different sounds and effects and hiding things in the mix to make the song stand out over everyone else. I like to make my songs elaborate to the fact that you hear something new each time you listen so that it never gets old. Timeless-ness.
What's your typical work process?
When I work with an artists, I like to talk with them and get a feel for what they want. Usually I can catch a vibe and we start working on songs that day. I like to record everything possible, let the artist go home with a rough mix and come back to tweak here and there. After recording, I begin mixing and doing a bit of producing as well. I bring the artist in to see if they like what they hear and then it's off to mastering and a finished product and happy artist!
Tell us about your studio setup.
I am currently working out of my attic which I have insulated and cut sections for a vocal booth and control room. I use a ProjectMix I/O board, which has worked wonders. Two types of monitors for the best mixing possible. A few keyboards to make beats and compose with. It's a nice little set up that works out great.
What other musicians or music production professionals inspire you?
Pharrell, Ne-Yo, Jay-Z, Kanye West, Diplo. There's plenty more but that's just to name a few.
Describe the most common type of work you do for your clients.
I record, mix and master songs for the artist that I work with. I also produce and song write, and help them bring the sound they want from their mind and make it a reality.