I have done guitar work (electric, classical, acoustic, jazz, blues, disco, country, slide, etc) for Aloe Blacc, production and guitars for artists under Universal, Warner, Armada, Tooth and Nail, Grammy winning artists, and more. My music has appeared in TV, Film, and snowboard, surf, outdoor, and adventure films.
I specialize in "cinematic" electronic music akin to M83, Moby, Stranger Things, and other electronic based productions. Along with that however I am a session guitarist who has worked with artists under Warner, Universal, Armada, Tooth and Nail, etc, I've shared stages with and or recorded with artists such as Aloe Blacc, and side players of Guns N Roses.
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Interview with The Sanctuary
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Probably my newest project as a part of a collective out of Brazil and Amsterdam that is under Armada/Universal. I'm the guitarist, vocalist, and writer on majority of the tracks that will be performed at Tomorrowland, Rockin Rio, Ultra Fest, and other major festivals next year.
Q: What are you working on at the moment?
A: I just wrapped a score/soundtrack for a series and am about to write, sing, and do guitars on a label project due next year, then a writing session on the east coast for a broadway musical.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: I haven't had time to look just yet, but when I do I'll pass them along!
Q: Analog or digital and why?
A: It depends entirely on your resources, time, budget, and approach. I enjoy working in analog more than digital, but I can achieve more for my clients using digital and keep it within their budget easier. So if you have the time and money, have a blast on analog! But if you're working on a deadline and don't have extra time to run those tapes through the outboard, digital is probably your best bet.
Q: What's your 'promise' to your clients?
A: I guarantee 100% satisfaction. I've never had an unhappy client in 18 years.
Q: What do you like most about your job?
A: Being apart of the incredible process that is music. Hearing something formulate out of thin air into something far beyond what I could have imagined. Working with ambitious people who are chasing their dreams, honing their skills, and working to put something out into the world that inspires people.
Q: What questions do customers most commonly ask you? What's your answer?
A: "Can you come up with something to this?" "Absolutely!"
Q: What's the biggest misconception about what you do?
A: That I am locked into a specific type of genre. Every genre compliments the next when working with multi genre experienced musicians. Just as a film director who's directed comedy, action, and drama is more experienced in film overall than someone who's only done action, the same can typically apply to versatile musicians as well.
Q: What questions do you ask prospective clients?
A: What type of vibe are you looking to achieve on your project? What is the end goal of your production (placements, radio, streaming, etc)? Are you wanting to perform this live?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Just make sure to communicate with whomever you're interested in working with and have a clear vision of what you want your music to feel like.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Gibson ES 135, Microphone, Computer, controller, and Monitors
Q: What was your career path? How long have you been doing this?
A: I have been doing this professionally for 18 years. I began playing guitar at 8 years old taking classical then eventually moving onto rock bands and anything else that required guitar. My initial goal was to make music and travel the world playing the guitar which I am grateful to be able to say that I have and do. The elements of what I do however have changed quite a bit as I now do sessions and tours as a guitarist, vocalist, and electronic music producer/DJ under the moniker woodrowgerber.
Q: How would you describe your style?
A: Though I'm able to embody all types of styles, my overall sound is minimalistic, hooky, with somewhat complex undertones.
Q: Which artist would you like to work with and why?
A: I would love to work with Jack White since our production styles are quite different. I think the juxtaposition of our sounds could be pretty amazing.
Q: Can you share one music production tip?
A: The best advice I was ever given that seems to apply to everything is "Less is more". Early in my career I would try to add as much of guitars, writing, and production into everything I could in order to fill my own desire for the song to leave me feeling full. That however didn't leave listeners wanting more, thus they were done after the first listen. So if you want one more of those hooks in the song, it's probably best to leave it out so that they have to come back and listen again.
Q: What type of music do you usually work on?
A: The genre of music I do session guitar work for is always changing but remains centered around popular based music in some form or another. Everything from folk to EDM, hip hop, rock, pop, or singer songwriter, I'm always working on music that continues to excite me and push my skills.
Q: What's your strongest skill?
A: I'm experienced at producing melodies both on guitar and in electronic productions that have just enough movement to get stuck in listeners heads but not enough to be annoying. Counter hooks, and harmonies are where some of my best work is heard.
Q: What do you bring to a song?
A: Through working on sessions all over the world with some of the industry's top artists, I've learned how to compliment a track and bring out the emotions needed to make it a special experience for the listener.
Q: What's your typical work process?
A: Once I receive the track and instructions I load it into my DAW and begin shaping the sound design for what fits the track best. I'll listen through it several times to get a feel for what type of guitar I need to go with or what other types of production need to be done on the track then hit record and begin hashing out ideas. Once I'm happy with the finished product I mix my work into the client's mix and send them the stems so they can lay it in.
Q: Tell us about your studio setup.
A: My main studio where I do most my writing and idea sketching is designed around my work flow with several types of electrics, acoustics, classicals, controllers, and some outboard gear. For the projects that require it, I work closely with a couple LA studios that have everything I need down to several tracking rooms and plenty of outboard gear.
Q: What other musicians or music production professionals inspire you?
A: As a guitarist I'm a huge fan of many of the greats but I feel Brian May and John Frusciante taught me the most how to properly phrase on a track. On the production side I'm inspired a lot by Moby, Daft Punk, M83, Hans Zimmer, Skrillex, and many others.
Q: Describe the most common type of work you do for your clients.
A: The most common type of work I do is both session guitar work where I sit down with the client's track and write/record guitars based on their direction, and also full electronic production where I produce, score, and create a track with a common electronic element.