Looking for the missing piece that will help your track to reach it's potential? You've come to the right place. Hi, I am Ankit and I understand the VALUE OF YOUR SONG. Take the track in which you've poured your heart and soul to the NEXT LEVEL.
A second opinion to your precious tracks is very important. You need someone who understands YOUR FEEL and provide your track with it's missing piece which will take it to the NEXT LEVEL.
1. I work with ONE CLIENT at a time. So my clients have my 100% ATTENTION.
2. I understand the NEEDS OF CLIENT and incorporate them in the track.
3. I provide them with my own creative ideas to help them take the track to it's potential.
4. Personalised deals suitable for the clients.
5. Maximum client SATISFACTION is mandatory.
I'd love to hear about your project. Click the 'Contact' button above to get in touch.
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Interview with Ankit Gupta
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I was working with a Song Writer who wanted someone to make his melodies and lyrics into a song. We both worked for a couple of months and performed a couple of gigs. The gigs were an experiment to test how the audience reacts to those tracks and we were pretty satisfies with the audience response and how the tracks came together in a live situation when we hired a drummer and a bassist to play what we have made in the studio.
Q: What are you working on at the moment?
A: I am currently working with a vocalist who has some Vocal melodies and lyrics for which I am making the arrangement.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: I heard about SoundBetter through Graham Cochrane in one of his interviews. I am fairly new to this community but I know some great members must be a part of it and I can't wait to listen to their works.
Q: Analog or digital and why?
A: I use tube guitar/bass amps, record live drums. But I also use plugins and samples at the same time. It hardly matters what you use till it gets your job done. I do have a list of Analog outboard gear I desire and I know I'll get it all someday. Till them let's do the best with what we have.
Q: What's your 'promise' to your clients?
A: I won't hold back on any ideas. I'll always be transparent with you about everything. It can be the arrangement, the melody, a guitar part, a drum roll may be.
Q: What do you like most about your job?
A: My job is what I've always wanted to do. A new track makes me exited. Delivering the final file and receiving the client's approval is what makes me happy.
Q: What questions do customers most commonly ask you? What's your answer?
A: Apart from the budget, people ask me will I be giving creative inputs to the tracks. My answer to this is YES!! I know what your track means to you and it should sound and feel as good as possible. Also they ask me that what makes a track click. I say a good chorus, an attractive melody and a balanced arrangement and mix helps you go a long way.
Q: What's the biggest misconception about what you do?
A: The biggest mis-conception about what I do is that I can make a poorly recorded multi-track sound good. Hear me people, inputs directly affect the output.
Q: What questions do you ask prospective clients?
A: What do you expect from your tracks? Discuss it with me. Tell me about your inspirations for the song. Also let's share some music so that I get a better understanding of your taste of music.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Your song is an important part of your life and it should be BIG not long. Treat it with love and make as many songs as you can. I'll be really happy if you make me a part of your journey,
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: 1. Mac with my choice of DAW and Plugins 2. A sound card 3. Studio Monitors/ Headphones 4. A Midi Keyboard 5. Electric Guitar
Q: What was your career path? How long have you been doing this?
A: I've been doing this for last 3 years. I started as a guitar player 10 years back and as I learnt the instrument, I realised that song writing and mixing was my thing. So I learnt drums and piano basics and started recording myself in my bedroom. I learnt my DAW and how to program various arrangement. During this time I heard tracks by various musicians and understood the importance of a good arrangement. I had some people in my life who supported me. I mix live bands during concerts but studio work is what I prefer.
Q: How would you describe your style?
A: I am really clear with my arrangement decisions. Anything that distracts me from the priority element is redundant. I'll either alter it in a way it supports the main element or remove it.
Q: Which artist would you like to work with and why?
A: I would like to work with Marco Minemman because I've always had an inclination towards good drum grooves and for me nothing beets Marco's work with Steven Wilson.
Q: Can you share one music production tip?
A: Arrangement of a track is as important as it's mix. None can replace each other. Focus on what you're best at. If you are a good song writer, write great songs and leave the mixing to professionals.
Q: What type of music do you usually work on?
A: I get tracks made by bands mostly. I like to edit and mix tracks with drums and Vocals as a base.
Q: What's your strongest skill?
A: My strongest skill is working on an arrangement after hearing the client's needs and dynamics to the track.
Q: What do you bring to a song?
A: The client generally has a clear picture of what element of their track is the most important. My contribution to the song is to highlight that element and make the others support it.
Q: What's your typical work process?
A: My work process varies from project to project. But for most cases, I work on the track's arrangement. Once the arrangement is approved by the client, I start with mixing the track.
Q: Tell us about your studio setup.
A: The 2 most used pieces of gear in my studio besides my MacBook pro are the RME Fireface 800 and the Neumann KH120s. RME captures a clean and clear sound. I know my neumanns well and my mixes translate well when put to test in various environments. All of my mixing is done in the box.
Q: What other musicians or music production professionals inspire you?
A: I am mostly inspired by Steven Wilson. Nice arrangements and sweet sounding mixes is all that guy delivers. Other inspirations are Pink Floyd, The Local Train, Hoobastank, Breaking Benjamin, Nickelback etc.
Q: Describe the most common type of work you do for your clients.
A: Clients (Bands, Singer-Songwriters) come to me with their tracks. I make alterations to their arrangements that add life to the tracks. And after the artist is satisfied with the arrangement, I mix their tracks. For me, a track's arrangement is as important as it's sonic value.