Rob Solo is an electronic pop producer that keeps it professional. His unique approach carries a distinctive signature sound. Masterful in drum arrangement and electronic synthesis with an ear for expressive melody and harmony composition, it's his marriage of musical creativity and technical know-how that makes him an in demand music producer.
My role as a Producer begins with the idea and the emotion. It’s an experience that a listener will appreciate. When writing a track, I either begin with the foundation of bass and rhythm or if emotionally inspired, melody and harmony. Arrangement and editing follows. The creativity originates from my heart – “The Pilot”, critical thinking and reasoning come from my brain and gut – “The Navigator”. The sound that results, is my unique style. Production to me is more that just composition, it’s about the bigger picture. It’s about direction, budget, and delivery. Being the professional of my craft, I take the whole process seriously because it’s not about me, it’s about the music and the audience.
My role as a Mixer is very exciting for me because that’s when the music becomes alive! Space, depth, placement, separation, harmonics, tone, contrast, color, transparency, and volume are key factors I consider during the mixing stage.With so many auditory elements, it’s important to ensure that various sounds within a track do not compete. I take careful consideration especially when I am working with vocals. My serect sauce is surgical EQ…and I do it very well. Sonic improvement and clarity is the result. And what about compression? I use it when necessary (dynamic control, warmth, and pumping).