What are you working on at the moment?
I am working on writing for a few artists at the moment.
Analog or digital and why?
Commercial needs are based in digital. Art is in analog. There is room for both because balance is necessary.
What's your 'promise' to your clients?
I want to make clients want their own products. I want artists to put their own songs on their playlists.
What do you like most about your job?
Music is who I am. How many people actually get to work their passions? I love everything about what I do.
What questions do customers most commonly ask you? What's your answer?
Can you do different voices? Yes.
Can you write in the style of the artist? Yes.
Do you work well in ghostwriting situations? Yes.
Do you do NDA's? Yes.
What's the biggest misconception about what you do?
That independent music lacks professionalism. I believe in getting to a session on time, behaving professionally, and fulfilling client expectations.
What questions do you ask prospective clients?
"Why do you do what you do" and "May you give me 7 steps to your ultimate brand goal, starting from the height of success and working your way back, please?"
What advice do you have for a customer looking to hire a provider like you?
Interview people. Get a feel for what they can do and don't just go by past examples. Your needs, as a client, are unique to your brand so it's better to get someone who can relate to your brand than someone who will lump your brand into a category based on prior projects.
What was your career path? How long have you been doing this?
I was actually set on a career path at the age of 6 when I was placed in a professional chlidren's choir which demanded excellence. Through them I played cultural halls, filmed commercials, and even met Pavarotti all before the age of 13. I also spent time under the wing of Full Force during their pop-songwriting height. I have been in the music industry over 18 years as an independent professional, 28 years altogether,
How would you describe your style?
Personally raw but commercially on point.
Which artist would you like to work with and why?
Andrew Bird - just to be around the sort of unhinged creativity and open mind.
Can you share one music production tip?
The magic's in the set-up. A good set-up will mean less need to mix, and less post-production revisions. Also, when you need to cheat a bit, double the vx. That's two... but I'm a giving person.
What type of music do you usually work on?
Everything. No -- really. Latin, Pop, Folk, Rock, Jazz, Blues, Country-pop, Alt-rock, folkloric/bohemian Latin music. There is no normal or usual to me and that's the appeal of music.
What's your strongest skill?
My ability to make music relate. If it's advertising, music needs to relate to its consumer base. If it's original songwriter, then there is a need or want to relate to the complexity of human emotion.
What do you bring to a song?
Perspective as a multi-genre songwriter with over 15 years of experience and passion as a long-time music fan. Gerry Charles of Full Force fame was my songwriting mentor; he taught me the importance of creative balance in song.
What other musicians or music production professionals inspire you?
Personally, I've loved people like Nina Simone and Mercedes Sosa. In composition, George Harrison is an obvious choice.
Describe the most common type of work you do for your clients.
I specialize in catered-to-client material, whether it's a high energy brand or advertising looking to emote with a customer base.